How to Choose the Right Display Rentals for Your Next Trade Show

May 4, 2026

Trade shows in Chicago are bursting with opportunity. But with so many exhibitors, you need to stand out. Choosing the right display rentals in Chicago, IL, can help you attract visitors, promote your brand, and make your event a success. At Stevens Exhibits, we know the city’s trade show scene well. Let’s explore what makes an effective trade show display and how to select the best solution for your needs.

Know Your Display Options

Trade shows offer a variety of display rentals. The main types include modular exhibits, portable displays, and custom booths. It’s important to know what each type offers:

  • Modular Exhibits: Modular displays can be reconfigured in different ways. These flexible setups are ideal if you attend multiple events because you can adjust the booth size and design as needed.
  • Portable Displays: Portable options are lightweight and easy to set up. Items like banner stands and pop-up walls work well for smaller spaces or tight budgets. These displays are perfect if you need something fast or plan to handle transport yourself.
  • Custom Booths: Custom booths are designed just for you. They offer unique shapes, eye-catching elements, and specialized branding. While they can be more expensive, they make your business stand out in a crowded hall.

 

Decide which type best fits your size needs, event goals, and resources.

 

Match Booth Size to Your Goals

Events in Chicago come in all sizes. So should your booth. Before picking a display, know your space and how you want to use it.

  • Small Booth (10x10 feet): Ideal for new businesses or those looking to make a focused impression. Portable displays or simple modular setups work well here.
  • Medium Booth (10x20 or 20x20 feet): Offers room for demos, product displays, or visitor seating. Modular exhibits shine for these spaces due to flexibility.
  • Large Booth (Over 20x20 feet): Supports big activations, lounges, or private meeting space. Custom booths are perfect to make a bold, creative statement.

 

Always check the event’s official exhibitor guide for exact space details and booth restrictions. This prevents costly surprises on show day.

 

Consider Event Requirements

Each trade show is different. It’s smart to ask questions before booking your rental. Some things to consider include:

  • Venue Rules: What setup times, fire codes, and height limits must you follow?
  • Power Needs: Will you need lighting, screens, or charging stations?
  • Shipping and Labor: How will your display get to the venue, and who will set it up?
  • Display Location: Are you on a corner, in an aisle, or next to competitors?

 

Knowing these answers helps you select a display that fits and follows all rules.

 

Make Your Branding Stand Out

  • Your display rental should help people recognize your company right away. Use these tips to make your brand memorable:
    Logo Placement: Put your logo up high and at eye level for the best visibility.
  • Bold Colors: Use your brand colors to create energy and excitement.
  • Clear Messaging: Feature short, catchy slogans that explain what you do.
  • Lighting: Highlight graphics and products with good lighting.
  • Interactive Elements: Add screens, product demos, or touchscreens to invite visitors to engage.

 

Branding and booth design go hand in hand. Whether you use a modular, portable, or custom display, make sure your setup supports your business goals.

Empty exhibition booth with white walls, blue panels, wooden podium, and circular overhead display on a dark stage

Keep Attendees Engaged

You don’t just want visitors to see your booth. You want them to remember it. Try these simple tactics to boost engagement:

  • Product Demos: Show your product in action.
  • Games or Contests: Offer a prize to create buzz.
  • Photo Opportunities: Set up a branded backdrop or props for selfies.
  • Staff Interactions: Make sure your team is friendly and knowledgeable.

 

Display rentals should support visitor flow. Leave space for conversations, and keep walkways clear.

 

Budget Wisely

Good display rentals offer a balance between price and quality. Consider these tips:

  • Plan Ahead: Booking early can save money and reduce last-minute stress.
  • Compare Packages: Some companies include extras like carpet, furniture, or cleaning.
  • Check for Add-Ons: Make sure you know the cost of extras like lighting, shelves, or storage.
  • Ask About Support: See if installation and tear-down help are included.

 

Smart budgeting leaves you with more resources for marketing, giveaways, or staff training.

 

Partner With Experienced Providers

The best trade show displays come from companies that know what works. Look for providers with:

  • Years of local experience.
  • Clear pricing and contracts.
  • Positive reviews from other businesses.
  • Support for setup and breakdown.
  • A wide range of display rental options.

 

A helpful team can answer your questions and give tips for a smooth event.

 

Get Started With Your Next Trade Show in Chicago

Choosing the right display rentals is the first step to trade show success. By understanding your goals, event needs, and visitor experience, you can pick a booth that fits your budget and captures attention.


Ready to stand out at your next Chicago trade show? Contact Stevens Exhibits for expert display rental solutions that make your brand shine. Let’s make your next event unforgettable!

Share this article

Recent Posts

Empty industrial warehouse with a high metal ceiling and polished concrete floor
May 4, 2026
Planning Your Budget Carefully Beyond the cost of renting the display itself, factor in additional expenses like delivery, setup, and takedown services. Unexpected fees for shipping or installation can arise if you’re unprepared, so build a realistic budget to cover all contingencies. If you do face urgent expenses, explore financing options cautiously and avoid relying on short-term loans with high fees whenever possible. Tips for a Smooth First-Time Exhibit Experience Book Early: Secure your display rental and booth space well ahead of time. Understand Display Options: Research the features and benefits of portable, modular, and custom displays. Use a Checklist: Confirm all bookings, shipment dates, and carefully review exhibitor guidelines from trade show organizers. Partner with Trusted Providers: Work with experienced local companies like Stevens Exhibits, who specialize in Chicago trade show rentals and can offer expert guidance. How to Choose the Right Provider for Display and Exhibit Rentals in Chicago, IL Selecting a reliable rental provider is just as important as choosing the right display type. When searching for display rentals or exhibit rentals in Chicago, IL, consider the following factors to ensure a smooth and successful trade show experience: Local Expertise: Opt for providers familiar with Chicago’s trade show venues and regulations. Local knowledge can help avoid logistical issues and ensure timely delivery and setup. Range of Options: Look for companies that offer a variety of display and exhibit rentals, from portable to custom designs, to match your specific needs and budget. Customer Support: Choose providers with strong customer service who can guide you through the rental process, answer your questions promptly, and offer on-site support if necessary. Quality and Maintenance: Ensure that the rental displays are well-maintained and modern so your booth looks professional and inviting. Transparent Pricing: Get clear, upfront pricing that includes delivery, installation, and any extra services to avoid unexpected costs. By partnering with a reputable Chicago-based rental company like Stevens Exhibits, you can enjoy personalized recommendations and dependable service that cater to first-time exhibitors and seasoned professionals alike. Ready to Elevate Your Exhibit Rental Experience in Chicago? By planning ahead and selecting the right display rentals, you’ll set yourself up for success and reduce the likelihood of last-minute surprises or financial stress. If you’re ready to take the next step, Stevens Exhibits offers a wide range of exhibit solutions tailored to Chicago businesses, plus personalized support for first-time exhibitors. Have questions or want personalized recommendations? Don’t hesitate to contact Stevens Exhibits or call them directly at 773-523-3900 . Their team can help you determine the best display types, provide a beginner’s checklist, and guide you through the trade show process with confidence.
Blurred view of people at a convention or trade show, walking on a red carpet.
May 20, 2025
Find out how custom trade show exhibits in Chicago, IL, can elevate your brand to new heights with Stevens Exhibits. Click here to keep reading!
Clothing store interior with racks of clothes and shoppers.
February 20, 2025
Stevens Exhibits offers custom display and exhibit rentals in Chicago and Arlington Heights, IL. Maximize your trade show presence with our solutions. Contact us today!
White neoclassical building, Vietnamese flag, lush greenery.
January 20, 2025
Avoid costly mistakes when renting a display for your next trade show. Read this article to learn about common pitfalls and how custom-built trade show booths from Stevens Exhibits can help you maximize your ROI. Contact us today.
By Natalie Relf January 14, 2013
The flip side of the coin allows for extremely personalized service since I&D is generally all an EAC is hired to complete. There is a significant reduction in the red tape often encountered when using a GC, and with an EAC, often times exhibitors will find they have better access to managers, account executives and even company owners. “We make sure that every aspect of the show is working cohesively and smoothly,” said Julie Mckernin, vice president of sales and marketing, Stevens Exhibits and Displays. “Not just the booth structure itself, but we check on all components and services to make sure the client is completely ready to show; even if we did not place the orders. We confirm with the client that everything is satisfactory and they are show ready.” The labor used by EACs also can be customized to suit the client. For example, Stevens Exhibits keeps its supervisors and labor staff on call 24 hours a day, seven days a week to accommodate the exhibitor. There are no lines to wait in for labor assistance and the same labor is assigned daily to avoid the confusion of random help. “An I&D house offers very personal service,” said McKernin. “Our supervisor-carpenters make sure to actively participate and communicate with the client. When we dispatch, we're familiar with each carpenter; their years of experience, their specific skill set and their personality types. We can custom pick our carpenters to fit each job.” Often times, things need to be constructed from scratch on the show floor. Having experienced, hand-picked labor can help guarantee things will be accomplished with efficiency and precision. Materials needed to complete a job are easily located as well since EACs bring everything to the show site. “Using an EAC offers more accountability in all phases of the tradeshow and is by far the biggest advantage,” said Jean Keefe, relationship manager, Sholink. “We know the A to Z's of the client, what they have budgeted, and we create a booth around this budget to best capture their needs, audience and follow up.” There are advantages to using either type of contractor, but which is right for the exhibitor is a decision they must make. Whether the topic of interest is service, speed or resources, all companies are looking to provide efficient, seamless experiences for its customers. According to Rubin, for most exhibitors a clear understanding of exactly what their requirements, expectations and needs are will assist them in making the most effective decision when selecting any vendor or vendor partner. After potential vendors are narrowed down, then elements, such as contract terms, costs, discounts and service guarantees, should be factored in. “Usually, it boils down to trust and confidence,” said Rubin. “Our industry is a people business, and most folks like to work with people they trust and are confident can provide the best service. With so many choices, if a client has done their homework, they'll choose who they trust and is committed to them.”
By Natalie Relf December 28, 2012
Deciding on a Builder