5 Mistakes to Avoid When Renting a Display for Your Next Trade Show

January 20, 2025
White neoclassical museum building with Vietnamese flag.

Participating in trade shows can be anexcellent way to promote your business, network with potential clients, and generate leads. However, renting a display for your booth can be a challenging task, especially if you're new to the game. In this article, we'll discuss five mistakes to avoid when renting a display for your next trade show.


1. Not Considering Size Limitations

One of the most common mistakes when renting a display is not considering size limitations. Many exhibition halls have specific restrictions on the size of displays and booths, and failure to comply can result in additional fees or even disqualification from the event. Before renting a display, make sure to check the exhibition guidelines and determine the maximum size allowed for your booth.


2. Ignoring Branding Issues

Another mistake to avoid when renting a display is ignoring branding issues. Generic displays may not reflect your brand's personality, message, or values, leading to a weak or inconsistent brand image. Custom-built trade show booths from Stevens Exhibits are designed to meet your specific needs and requirements, ensuring that your brand is represented accurately and effectively.


3. Choosing the Wrong Type of Display

Choosing the wrong type of display is another common mistake that can undermine your trade show success. For example, if you're showcasing products, a product display or demo station may be more effective than a banner stand. On the other hand, if you're promoting services, a video display or interactive kiosk may be a better choice. Understanding your goals and objectives and selecting the right type of display is crucial for a successful trade show experience.


4. Overlooking Lighting and Graphics

Lighting and graphics can make a significant difference in the impact of your display. Overlooking these elements can result in a dull and unimpressive booth that fails to attract visitors and generate leads. Renting a display with high-quality lighting and graphics can help you stand out from the crowd and create a memorable impression on your target audience.


5. Not Planning Ahead

Finally, not planning is a mistake that can cost you time, money, and stress. Renting a display at the last minute can limit your options, increase your expenses, and lead to suboptimal results. It's essential to plan and book your display rental as early as possible to ensure availability and avoid rush fees.


Custom Built Trade Show Booths from Stevens Exhibits

To avoid these mistakes and maximize your trade show ROI, consider custom-built trade show booths from Stevens Exhibits. Our team of experts will work with you to design and build a display that meets your specific needs, goals, and budget. With our state-of-the-art technology, high-quality materials, and attention to detail, you can rest assured that your display will stand out and make a lasting impression.



Internal Link with CTAs: To learn more about our custom-built trade show booths and services, visit our website or contact us today. Let us help you take your trade show experience to the next level.

Share this article

Recent Posts

May 4, 2026
Keep Attendees Engaged You don’t just want visitors to see your booth. You want them to remember it. Try these simple tactics to boost engagement: Product Demos: Show your product in action. Games or Contests: Offer a prize to create buzz. Photo Opportunities: Set up a branded backdrop or props for selfies. Staff Interactions: Make sure your team is friendly and knowledgeable. Display rentals should support visitor flow. Leave space for conversations, and keep walkways clear. Budget Wisely Good display rentals offer a balance between price and quality. Consider these tips: Plan Ahead: Booking early can save money and reduce last-minute stress. Compare Packages: Some companies include extras like carpet, furniture, or cleaning. Check for Add-Ons: Make sure you know the cost of extras like lighting, shelves, or storage. Ask About Support: See if installation and tear-down help are included. Smart budgeting leaves you with more resources for marketing, giveaways, or staff training. Partner With Experienced Providers The best trade show displays come from companies that know what works. Look for providers with: Years of local experience. Clear pricing and contracts. Positive reviews from other businesses. Support for setup and breakdown. A wide range of display rental options. A helpful team can answer your questions and give tips for a smooth event. Get Started With Your Next Trade Show in Chicago Choosing the right display rentals is the first step to trade show success. By understanding your goals, event needs, and visitor experience, you can pick a booth that fits your budget and captures attention. Ready to stand out at your next Chicago trade show? Contact Stevens Exhibits for expert display rental solutions that make your brand shine. Let’s make your next event unforgettable!
Empty industrial warehouse with a high metal ceiling and polished concrete floor
May 4, 2026
Planning Your Budget Carefully Beyond the cost of renting the display itself, factor in additional expenses like delivery, setup, and takedown services. Unexpected fees for shipping or installation can arise if you’re unprepared, so build a realistic budget to cover all contingencies. If you do face urgent expenses, explore financing options cautiously and avoid relying on short-term loans with high fees whenever possible. Tips for a Smooth First-Time Exhibit Experience Book Early: Secure your display rental and booth space well ahead of time. Understand Display Options: Research the features and benefits of portable, modular, and custom displays. Use a Checklist: Confirm all bookings, shipment dates, and carefully review exhibitor guidelines from trade show organizers. Partner with Trusted Providers: Work with experienced local companies like Stevens Exhibits, who specialize in Chicago trade show rentals and can offer expert guidance. How to Choose the Right Provider for Display and Exhibit Rentals in Chicago, IL Selecting a reliable rental provider is just as important as choosing the right display type. When searching for display rentals or exhibit rentals in Chicago, IL, consider the following factors to ensure a smooth and successful trade show experience: Local Expertise: Opt for providers familiar with Chicago’s trade show venues and regulations. Local knowledge can help avoid logistical issues and ensure timely delivery and setup. Range of Options: Look for companies that offer a variety of display and exhibit rentals, from portable to custom designs, to match your specific needs and budget. Customer Support: Choose providers with strong customer service who can guide you through the rental process, answer your questions promptly, and offer on-site support if necessary. Quality and Maintenance: Ensure that the rental displays are well-maintained and modern so your booth looks professional and inviting. Transparent Pricing: Get clear, upfront pricing that includes delivery, installation, and any extra services to avoid unexpected costs. By partnering with a reputable Chicago-based rental company like Stevens Exhibits, you can enjoy personalized recommendations and dependable service that cater to first-time exhibitors and seasoned professionals alike. Ready to Elevate Your Exhibit Rental Experience in Chicago? By planning ahead and selecting the right display rentals, you’ll set yourself up for success and reduce the likelihood of last-minute surprises or financial stress. If you’re ready to take the next step, Stevens Exhibits offers a wide range of exhibit solutions tailored to Chicago businesses, plus personalized support for first-time exhibitors. Have questions or want personalized recommendations? Don’t hesitate to contact Stevens Exhibits or call them directly at 773-523-3900 . Their team can help you determine the best display types, provide a beginner’s checklist, and guide you through the trade show process with confidence.
Blurred view of people at a convention or trade show, walking on a red carpet.
May 20, 2025
Find out how custom trade show exhibits in Chicago, IL, can elevate your brand to new heights with Stevens Exhibits. Click here to keep reading!
Clothing store interior with racks of clothes and shoppers.
February 20, 2025
Stevens Exhibits offers custom display and exhibit rentals in Chicago and Arlington Heights, IL. Maximize your trade show presence with our solutions. Contact us today!
By Natalie Relf January 14, 2013
The flip side of the coin allows for extremely personalized service since I&D is generally all an EAC is hired to complete. There is a significant reduction in the red tape often encountered when using a GC, and with an EAC, often times exhibitors will find they have better access to managers, account executives and even company owners. “We make sure that every aspect of the show is working cohesively and smoothly,” said Julie Mckernin, vice president of sales and marketing, Stevens Exhibits and Displays. “Not just the booth structure itself, but we check on all components and services to make sure the client is completely ready to show; even if we did not place the orders. We confirm with the client that everything is satisfactory and they are show ready.” The labor used by EACs also can be customized to suit the client. For example, Stevens Exhibits keeps its supervisors and labor staff on call 24 hours a day, seven days a week to accommodate the exhibitor. There are no lines to wait in for labor assistance and the same labor is assigned daily to avoid the confusion of random help. “An I&D house offers very personal service,” said McKernin. “Our supervisor-carpenters make sure to actively participate and communicate with the client. When we dispatch, we're familiar with each carpenter; their years of experience, their specific skill set and their personality types. We can custom pick our carpenters to fit each job.” Often times, things need to be constructed from scratch on the show floor. Having experienced, hand-picked labor can help guarantee things will be accomplished with efficiency and precision. Materials needed to complete a job are easily located as well since EACs bring everything to the show site. “Using an EAC offers more accountability in all phases of the tradeshow and is by far the biggest advantage,” said Jean Keefe, relationship manager, Sholink. “We know the A to Z's of the client, what they have budgeted, and we create a booth around this budget to best capture their needs, audience and follow up.” There are advantages to using either type of contractor, but which is right for the exhibitor is a decision they must make. Whether the topic of interest is service, speed or resources, all companies are looking to provide efficient, seamless experiences for its customers. According to Rubin, for most exhibitors a clear understanding of exactly what their requirements, expectations and needs are will assist them in making the most effective decision when selecting any vendor or vendor partner. After potential vendors are narrowed down, then elements, such as contract terms, costs, discounts and service guarantees, should be factored in. “Usually, it boils down to trust and confidence,” said Rubin. “Our industry is a people business, and most folks like to work with people they trust and are confident can provide the best service. With so many choices, if a client has done their homework, they'll choose who they trust and is committed to them.”
By Natalie Relf December 28, 2012
Deciding on a Builder