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How to Choose the Right Display Rentals for Your Next Trade Show

Mon, 04 May 2026 20:38:25 GMT

Keep Attendees Engaged

You don’t just want visitors to see your booth. You want them to remember it. Try these simple tactics to boost engagement:

Product Demos: Show your product in action.
Games or Contests: Offer a prize to create buzz.
Photo Opportunities: Set up a branded backdrop or props for selfies.
Staff Interactions: Make sure your team is friendly and knowledgeable.

Display rentals should support visitor flow. Leave space for conversations, and keep walkways clear.

Budget Wisely

Good display rentals offer a balance between price and quality. Consider these tips:

Plan Ahead: Booking early can save money and reduce last-minute stress.
Compare Packages: Some companies include extras like carpet, furniture, or cleaning.
Check for Add-Ons: Make sure you know the cost of extras like lighting, shelves, or storage.
Ask About Support: See if installation and tear-down help are included.

Smart budgeting leaves you with more resources for marketing, giveaways, or staff training.

Partner With Experienced Providers

The best trade show displays come from companies that know what works. Look for providers with:

Years of local experience.
Clear pricing and contracts.
Positive reviews from other businesses.
Support for setup and breakdown.
A wide range of display rental options.

A helpful team can answer your questions and give tips for a smooth event.

Get Started With Your Next Trade Show in Chicago

Choosing the right display rentals is the first step to trade show success. By understanding your goals, event needs, and visitor experience, you can pick a booth that fits your budget and captures attention.

Ready to stand out at your next Chicago trade show? Contact Stevens Exhibits for expert display rental solutions that make your brand shine. Let’s make your next event unforgettable!

Know Your Display Options

Trade shows offer a variety of display rentals. The main types include modular exhibits, portable displays, and custom booths. It’s important to know what each type offers:

Modular Exhibits: Modular displays can be reconfigured in different ways. These flexible setups are ideal if you attend multiple events because you can adjust the booth size and design as needed.
Portable Displays: Portable options are lightweight and easy to set up. Items like banner stands and pop-up walls work well for smaller spaces or tight budgets. These displays are perfect if you need something fast or plan to handle transport yourself.
Custom Booths: Custom booths are designed just for you. They offer unique shapes, eye-catching elements, and specialized branding. While they can be more expensive, they make your business stand out in a crowded hall.

Decide which type best fits your size needs, event goals, and resources.

Match Booth Size to Your Goals

Events in Chicago come in all sizes. So should your booth. Before picking a display, know your space and how you want to use it.

Small Booth (10x10 feet): Ideal for new businesses or those looking to make a focused impression. Portable displays or simple modular setups work well here.
Medium Booth (10x20 or 20x20 feet): Offers room for demos, product displays, or visitor seating. Modular exhibits shine for these spaces due to flexibility.
Large Booth (Over 20x20 feet): Supports big activations, lounges, or private meeting space. Custom booths are perfect to make a bold, creative statement.

Always check the event’s official exhibitor guide for exact space details and booth restrictions. This prevents costly surprises on show day.

Consider Event Requirements

Each trade show is different. It’s smart to ask questions before booking your rental. Some things to consider include:

Venue Rules: What setup times, fire codes, and height limits must you follow?
Power Needs: Will you need lighting, screens, or charging stations?
Shipping and Labor: How will your display get to the venue, and who will set it up?
Display Location: Are you on a corner, in an aisle, or next to competitors?

Knowing these answers helps you select a display that fits and follows all rules.

Make Your Branding Stand Out

Your display rental should help people recognize your company right away. Use these tips to make your brand memorable:
Logo Placement: Put your logo up high and at eye level for the best visibility.
Bold Colors: Use your brand colors to create energy and excitement.
Clear Messaging: Feature short, catchy slogans that explain what you do.
Lighting: Highlight graphics and products with good lighting.
Interactive Elements: Add screens, product demos, or touchscreens to invite visitors to engage.

Branding and booth design go hand in hand. Whether you use a modular, portable, or custom display, make sure your setup supports your business goals.

Trade shows in Chicago are bursting with opportunity. But with so many exhibitors, you need to stand out. Choosing the right display rentals in Chicago, IL, can help you attract visitors, promote your brand, and make your event a success. At Stevens Exhibits, we know the city’s trade show scene well. Let’s explore what makes an effective trade show display and how to select the best solution for your needs.

Display Rentals in Chicago, IL: What First-Timers Need to Know

Mon, 04 May 2026 20:34:49 GMT

Planning Your Budget Carefully

Beyond the cost of renting the display itself, factor in additional expenses like delivery, setup, and takedown services. Unexpected fees for shipping or installation can arise if you’re unprepared, so build a realistic budget to cover all contingencies. If you do face urgent expenses, explore financing options cautiously and avoid relying on short-term loans with high fees whenever possible.

Tips for a Smooth First-Time Exhibit Experience

Book Early: Secure your display rental and booth space well ahead of time.
Understand Display Options: Research the features and benefits of portable, modular, and custom displays.
Use a Checklist: Confirm all bookings, shipment dates, and carefully review exhibitor guidelines from trade show organizers.
Partner with Trusted Providers: Work with experienced local companies like Stevens Exhibits, who specialize in Chicago trade show rentals and can offer expert guidance.

How to Choose the Right Provider for Display and Exhibit Rentals in Chicago, IL

Selecting a reliable rental provider is just as important as choosing the right display type. When searching for display rentals or exhibit rentals in Chicago, IL, consider the following factors to ensure a smooth and successful trade show experience:

Local Expertise: Opt for providers familiar with Chicago’s trade show venues and regulations. Local knowledge can help avoid logistical issues and ensure timely delivery and setup.
Range of Options: Look for companies that offer a variety of display and exhibit rentals, from portable to custom designs, to match your specific needs and budget.
Customer Support: Choose providers with strong customer service who can guide you through the rental process, answer your questions promptly, and offer on-site support if necessary.
Quality and Maintenance: Ensure that the rental displays are well-maintained and modern so your booth looks professional and inviting.
Transparent Pricing: Get clear, upfront pricing that includes delivery, installation, and any extra services to avoid unexpected costs.

By partnering with a reputable Chicago-based rental company like Stevens Exhibits, you can enjoy personalized recommendations and dependable service that cater to first-time exhibitors and seasoned professionals alike.

Ready to Elevate Your Exhibit Rental Experience in Chicago?

By planning ahead and selecting the right display rentals, you’ll set yourself up for success and reduce the likelihood of last-minute surprises or financial stress. If you’re ready to take the next step, Stevens Exhibits offers a wide range of exhibit solutions tailored to Chicago businesses, plus personalized support for first-time exhibitors.

Have questions or want personalized recommendations? Don’t hesitate to contact Stevens Exhibits or call them directly at 773-523-3900 . Their team can help you determine the best display types, provide a beginner’s checklist, and guide you through the trade show process with confidence.

Addressing Common Concerns for First-Time Exhibitors

When planning your trade show booth with display rentals in Chicago, it’s important to anticipate potential challenges. Many first-timers wonder about the best timing to book their displays, costs involved, and which type of booth suits their needs. Booking early is crucial, especially during peak trade show seasons, to ensure availability and get competitive pricing. Starting your search for display rentals several weeks or even months in advance can save you stress and money.

Choosing the Right Display Types

Not all exhibits are created equal. Portable displays are convenient and easy to transport, ideal for small booths or businesses new to trade shows. Modular displays offer greater customization, allowing you to adapt your booth size and layout to match your brand and goals. Custom exhibits provide a unique and impactful presence but typically require more planning and a higher budget. Consider your business size, target audience, and trade show goals when selecting your display type.

Preparing for your first trade show in Chicago can feel overwhelming. From choosing the right display rental to managing your budget, there’s a lot to consider. This guide addresses common concerns for first-time exhibitors—what to expect, how early to book, and which display types to consider—to help you plan confidently and showcase your business effectively.

7 Reasons Custom Trade Show Exhibits Boost Your Brand in IL

Tue, 20 May 2025 18:44:00 GMT

In the competitive landscape of trade shows, standing out is not just an advantage—it’s a necessity. Businesses often struggle to capture attention amidst a sea of generic booths and uninspired designs. This lack of differentiation leads to missed opportunities, wasted budgets, and diminished returns on investment. The solution in Chicago, IL? Custom trade show exhibits . These tailored displays offer unparalleled advantages for companies seeking to make a lasting impression.

We Explore Why Custom Trade Show Exhibits Boost Your Brand:

1. Uniqueness That Captures Attention

Generic trade show booths blend into the background, but custom exhibits are designed to stand out. By creating a unique visual identity that aligns with your brand, these exhibits ensure your booth becomes a magnet for attendees. Whether through bold graphics, innovative layouts, or interactive elements, customization ensures you’re remembered long after the event ends. A well-designed exhibit speaks volumes about your brand’s commitment to quality and innovation, setting the stage for meaningful interactions.

2. Enhanced Brand Storytelling

A custom exhibit allows you to tell your brand story in a way that resonates deeply with your audience. Every element—from the color palette to the spatial arrangement—can be tailored to reflect your company’s values and mission. This cohesive storytelling fosters emotional connections, making your brand more relatable and trustworthy. Attendees are more likely to engage with a brand that communicates its identity effectively, and a custom exhibit provides the perfect platform for doing so.

3. Superior Functionality

Unlike off-the-shelf options, custom trade show exhibits in Chicago, IL, are built to meet your specific needs. These exhibits are designed to enhance functionality while maintaining aesthetic appeal. Consider the following features that can be seamlessly integrated into your custom booth:

Storage Compartments: Keep promotional materials and personal items organized and out of sight.
Charging Stations: Offer convenience to attendees by providing charging ports for their devices.
Modular Configurations: Adapt the booth layout to fit different event spaces and themes.

4. Increased Engagement Opportunities

Interactive features such as touchscreens, product demonstrations, or virtual reality experiences can be seamlessly integrated into custom exhibits. These tools not only engage visitors, but also provide valuable insights into their preferences, helping you refine your marketing strategies. For instance, a touchscreen kiosk can collect data on which products or services generate the most interest, enabling you to tailor future campaigns accordingly.

5. Higher Return on Investment

While the initial cost may be higher than standard booths, custom exhibits offer superior longevity and versatility. Reusable components and adaptable designs mean you can repurpose the same exhibit across multiple events, maximizing your investment over time. Additionally, the ability to update certain elements ensures your booth remains fresh and relevant, further enhancing its value.

6. Professionalism and Credibility

A polished, custom-designed booth signals professionalism and attention to detail. Attendees are more likely to perceive your brand as credible and established when presented with a high-quality exhibit that reflects meticulous planning. This perception can translate into stronger business relationships and increased trust among potential clients.

7. Competitive Edge

In a bustling market like Chicago, IL, differentiation is key. Custom exhibits position your brand ahead of competitors by showcasing innovation and creativity. This edge translates into stronger leads, increased sales, and enhanced market positioning. Companies that invest in tailored solutions consistently outperform those relying on generic alternatives, making this a critical factor for success.

We Are the Custom Trade Show Exhibit Experts

Custom trade show exhibits in Chicago, IL, are more than just displays—they are powerful tools for elevating your brand! To learn how Stevens Exhibits can help you create a standout custom exhibit, call us today at (773) 523-3900 . Let us transform your vision into reality.

Maximizing Your Trade Show Presence: Display and Exhibit Rentals in Chicago and Arlington Heights

Thu, 20 Feb 2025 18:27:00 GMT

Are you planning to attend a trade show in Chicago or Arlington Heights? Do you want to make sure your display stands out and attracts potential customers? Look no further than Stevens Exhibits, your one-stop-shop for custom exhibit and display rentals in Chicago and Arlington Heights. Our team of experts is dedicated to helping you maximize your trade show presence and achieve extraordinary results.

The Importance of a Strong Trade Show Presence

Attending trade shows is a great way to promote your business, showcase your products or services, and connect with potential customers. However, with so many businesses vying for attention, it can be challenging to stand out. That's where a strong trade show presence comes in. By creating a visually appealing and engaging display, you can grab the attention of attendees and make a lasting impression.

Custom Exhibit Design and Production

At Stevens Exhibits, we offer a full range of custom exhibit design and production services. Whether you're looking to purchase, lease, or use a one-time exhibit, we've got you covered. Our team of experienced designers will work with you to create a custom exhibit that perfectly reflects your brand and message. We also offer graphics, field service coordination, traffic management, warehousing, and installation/dismantling services to ensure a seamless and stress-free experience.

Display Rentals in Chicago and Arlington Heights

If you're looking for a cost-effective and flexible option, our display rentals in Chicago and Arlington Heights are an excellent choice. We offer a wide range of rental options, from simple banner stands to full-size custom exhibits. Our rentals are high-quality and customizable, allowing you to create a display that meets your specific needs and budget.

One-Stop-Shop for Trade Show Success

At Stevens Exhibits, we understand that planning for a trade show can be overwhelming. That's why we strive to be your one-stop-shop for trade show success. We handle everything from custom exhibit design and production to rental displays, graphics, and logistics. Our goal is to make the process as easy and stress-free as possible, so you can focus on what matters most – connecting with potential customers and growing your business.

Ready to Elevate Your Trade Show Presence?

Don't let a lackluster trade show display hold you back. With Stevens Exhibits, you can maximize your trade show presence and achieve extraordinary results. Contact us today to learn more about our custom exhibit and display rentals in Chicago and Arlington Heights. Let us help you stand out from the crowd and make a lasting impression.

5 Mistakes to Avoid When Renting a Display for Your Next Trade Show

Mon, 20 Jan 2025 02:30:00 GMT

Participating in trade shows can be anexcellent way to promote your business, network with potential clients, and generate leads. However, renting a display for your booth can be a challenging task, especially if you're new to the game. In this article, we'll discuss five mistakes to avoid when renting a display for your next trade show.

1. Not Considering Size Limitations

One of the most common mistakes when renting a display is not considering size limitations. Many exhibition halls have specific restrictions on the size of displays and booths, and failure to comply can result in additional fees or even disqualification from the event. Before renting a display, make sure to check the exhibition guidelines and determine the maximum size allowed for your booth.

2. Ignoring Branding Issues

Another mistake to avoid when renting a display is ignoring branding issues. Generic displays may not reflect your brand's personality, message, or values, leading to a weak or inconsistent brand image. Custom-built trade show booths from Stevens Exhibits are designed to meet your specific needs and requirements, ensuring that your brand is represented accurately and effectively.

3. Choosing the Wrong Type of Display

Choosing the wrong type of display is another common mistake that can undermine your trade show success. For example, if you're showcasing products, a product display or demo station may be more effective than a banner stand. On the other hand, if you're promoting services, a video display or interactive kiosk may be a better choice. Understanding your goals and objectives and selecting the right type of display is crucial for a successful trade show experience.

4. Overlooking Lighting and Graphics

Lighting and graphics can make a significant difference in the impact of your display. Overlooking these elements can result in a dull and unimpressive booth that fails to attract visitors and generate leads. Renting a display with high-quality lighting and graphics can help you stand out from the crowd and create a memorable impression on your target audience.

5. Not Planning Ahead

Finally, not planning is a mistake that can cost you time, money, and stress. Renting a display at the last minute can limit your options, increase your expenses, and lead to suboptimal results. It's essential to plan and book your display rental as early as possible to ensure availability and avoid rush fees.

Custom Built Trade Show Booths from Stevens Exhibits

To avoid these mistakes and maximize your trade show ROI, consider custom-built trade show booths from Stevens Exhibits. Our team of experts will work with you to design and build a display that meets your specific needs, goals, and budget. With our state-of-the-art technology, high-quality materials, and attention to detail, you can rest assured that your display will stand out and make a lasting impression.

Internal Link with CTAs: To learn more about our custom-built trade show booths and services, visit our website or contact us today. Let us help you take your trade show experience to the next level.

Show Floor Labor Comes in All Shapes and Sizes

Mon, 14 Jan 2013 17:06:47 GMT

The flip side of the coin allows for extremely personalized service since I&D is generally all an EAC is hired to complete. There is a significant reduction in the red tape often encountered when using a GC, and with an EAC, often times exhibitors will find they have better access to managers, account executives and even company owners.

“We make sure that every aspect of the show is working cohesively and smoothly,” said Julie Mckernin, vice president of sales and marketing, Stevens Exhibits and Displays. “Not just the booth structure itself, but we check on all components and services to make sure the client is completely ready to show; even if we did not place the orders. We confirm with the client that everything is satisfactory and they are show ready.”

The labor used by EACs also can be customized to suit the client. For example, Stevens Exhibits keeps its supervisors and labor staff on call 24 hours a day, seven days a week to accommodate the exhibitor. There are no lines to wait in for labor assistance and the same labor is assigned daily to avoid the confusion of random help.

“An I&D house offers very personal service,” said McKernin. “Our supervisor-carpenters make sure to actively participate and communicate with the client. When we dispatch, we're familiar with each carpenter; their years of experience, their specific skill set and their personality types. We can custom pick our carpenters to fit each job.”

Often times, things need to be constructed from scratch on the show floor. Having experienced, hand-picked labor can help guarantee things will be accomplished with efficiency and precision. Materials needed to complete a job are easily located as well since EACs bring everything to the show site.

“Using an EAC offers more accountability in all phases of the tradeshow and is by far the biggest advantage,” said Jean Keefe, relationship manager, Sholink. “We know the A to Z's of the client, what they have budgeted, and we create a booth around this budget to best capture their needs, audience and follow up.”

There are advantages to using either type of contractor, but which is right for the exhibitor is a decision they must make. Whether the topic of interest is service, speed or resources, all companies are looking to provide efficient, seamless experiences for its customers.

According to Rubin, for most exhibitors a clear understanding of exactly what their requirements, expectations and needs are will assist them in making the most effective decision when selecting any vendor or vendor partner. After potential vendors are narrowed down, then elements, such as contract terms, costs, discounts and service guarantees, should be factored in.

“Usually, it boils down to trust and confidence,” said Rubin. “Our industry is a people business, and most folks like to work with people they trust and are confident can provide the best service. With so many choices, if a client has done their homework, they'll choose who they trust and is committed to them.”

“These differentiators, in many cases, include nationwide operations with local warehousing and full-time personnel, advanced access to show site, tighter coordination with the delivery of contractor provided services, and other natural efficiencies that come from having a single provider for numerous services,” said Bludworth.

Other considerations consist of the GC's ability to provide a wide variety of rental exhibit options, because of large inventories of equipment, and the creation of turnkey packages, which include all contractor-provided services.

Another distinct advantage to using a GC is their capability to facilitate a set-up before the client arrives. Larger shows with targeted move-in dates can delay an EAC, whether the exhibitor is there or not. The GC has the ability to complete a booth set according to their specifications and time constraints because they control all aspects of logistics.

“The booth can be handled as a priority and will be available and show-ready at the beginning of the exhibitor move-in,” said Rubin. “The official service contractor has been selected by the show organizer to provide services to their show. So the exhibitor can be confident they have a clear understanding of the event, the show rules, regulations, schedule and the unique aspects of the venue.”

The choice of general contractor or exhibitor appointed contractor for show labor often depends on the needs of the exhibitor.

Exhibitor appointed contractors (EAC) specialize in exhibit-building services, and general contractors (GC) with I&D divisions have the resources to make all aspects of production convenient. The decision on which to choose to best suit the exhibitor's needs can be tricky without the facts.

“There are hundreds of EACs available with a vast array of levels of service, offerings and accountability,” said Linda Lizardi Rubin, CEM, director of exhibit solutions and services, Shepard Exposition Services. “Exhibitors need to understand their specific program to best determine who would be the best vendor fit, whether an EAC or the show official service contractor.”

With so many alternatives available, exhibitors need to take a comprehensive look at their options. According to Aaron Bludworth, president and CEO of Fern Exposition and Event Services, the selection process involves numerous factors, and when an EAC is also the show's official service contractor, there are some distinct logistical advantages.

Contract terms, costs, discounts and service guarantees should all be considered when choosing a labor provider.

Still other benefits to using a GC, according to Rubin, are savings with transportation, no added charge for various rental components, no material-handling fees on rental properties, onsite move-in lounges, early return of empties, early access to the space and show-management approvals handled by staff. The financial aspects can be simplified as well with a single invoice and all insurance liabilities being covered.

“Using a (general) contractor as an EAC no longer means simply ordering labor from the service manual and dealing with what you get from a general pool of laborers,” said Bludworth. “Contractors have teams that are dedicated to exhibitor services, both for installation and dismantle work, as well as custom exhibit builds.”

Not all contractors are created equal when it comes to installation and dismantle (I&D) services. And although all contractors are focused on providing a seamless experience for exhibitors, there are decided pros and cons depending on which type of service provider is used.

Best Practices: Finding the Right Builder

Fri, 28 Dec 2012 17:03:29 GMT

Deciding on a Builder

A dynamic exhibit space is the tradeshow's holy grail. It's essential to find the ideal exhibit builder since design concepts vary greatly in size and intricacy. The right fit is obtained through a variety of factors such as research, consultation, affordability and advocacy.

Stevens Exhibits begins the client-builder relationship by listening to what the customer wants, not just trying to interpret their needs.

“There are a number of factors that influence the selection of an exhibit contractor,” said Julie Mckernin, vice president of marketing and sales, Stevens Exhibits/Displays Inc. “One of the most influential would be the company's history of building a wide range of designs and styles.”

The size of the company shouldn't necessarily be a predominate factor either.

“Often, when choosing an exhibit builder, an exhibitor thinks bigger is better,” said Don Szabo, vice president of program strategies, Gallo Exhibits. “Yes, the larger exhibit houses have a diversity of resources, and resources are important, but it is the capability to correctly leverage all of these resources for a client that is so important, and then to skillfully execute within the deadlines. This comes with experience, which is a crucial factor.”

Communication is the main building block that lays the foundation of a successful project. Discussion time can bring customer ideas and needs to the table for a clearer understanding of the project vision. According to McKernin, if company representatives leave a meeting with potentially new or existing clients, and have to return to the office and decipher, they've missed the whole meeting. The builder should begin by listening to what the customer wants, they shouldn't just interpret the client's needs.

“Regardless of the size of the exhibit, an exhibitor should look to partner with a company that provides a consultative approach,” said Szabo. “A smart-thinking exhibit house, uses the consultative process to strategically discover a client's needs and overall brand direction, and how best to meet those needs to deepen brand equity.”

The bidding process is another area that can hamper a successful build.

“It is important when selecting an exhibit partner, especially when bidding out the tradeshow production, that the exhibitor is able to compare apples with apples,” said Tom Lemery, president and CEO of Creactor Inc. “The best way to do this is give each bidder the exact specifications to bid on, including all show related services, as well as an exhibit design.”

Budget limitations can also make or break planning strategies. Most providers can service any exhibitor's funding, but if the customer doesn't have the basic budget planning handled, things can go south quickly. Lemery suggests asking bidders to provide a quote on production. This allows for side-by-side quote comparison, but also to compare quotes with the actual cost of the exhibit. He also recommends asking for an itemized quote to conduct a line-by-line evaluation.

“Price alone should not be the determining factor when selecting your exhibit provider,” said Lemery. “It is extremely important that the exhibiting company be comfortable with the provider and that there is a sense of partnership. Many times exhibitors select the provider based solely on price only to find out that they do not receive the added value that comes with a solid relationship.”

Szabo recommends asking a few questions to determine if the company is successfully meeting client needs such as: Are they becoming a strategic partner, one that is bringing valuable information and insight to the table? Am I comfortable with putting them in an internal strategy meeting, which may or may not be directly tied to a tradeshow requirement? If the answer is “no,” then the builder is not meeting your needs.

“The preferred exhibit provider shows a strong willingness to truly immerse themselves in the company so that they can better understand the needs and challenges'” said Szabo. “The company then puts together a concise process plan to meet those challenges.”

The time spent researching a contractor can save time later in the building process. Lemery maintains it is never too early to start conducting research, giving a window of 12-18 months pre-show for larger productions and 6-12 for smaller ones.

“While time is a commodity that seems harder to find, it is still one of the most important factors determining the success of the project and should be prioritized,” said Lemery.

By examining previous or current customer backing, the client can also gauge success rates and ability. Tradeshow real estate is not cheap. The best way to maximize it is by choosing a provider that understands its clients. The best way to tell is by petitioning those who have gone before.

“If existing clients can't tell or support a compelling story of past experiences, you may as well shut your doors and close up shop,” said McKernin. “Advocacy is the best supporter of credibility and integrity.”

In-depth examination is key to acquiring a contractor capable of bringing a brand to life. Some crucial features when choosing the right company include its history, past and present clients, the types of services offered and past execution

Gallo Exhibits is using hybrid solutions, allowing exhibitors to work their way into an exhibit by utilizing rental and purchase components.

Once all parties are cohesive about what the client wants, it can be realized effectively. According to McKernin, there are many factors, ranging from material selection to style, but the most important component in building the best exhibit is meeting client objectives and supporting their brand.

Szabo agrees.

“It begins by understanding the exhibitor's challenges,” he said. “Many times, exhibitors fall victim to preconceived designs, coming up with the design first and then adapting it to meet the challenges. Instead, it is important to extract information including challenges, and then allowing that information to drive the design process.”

Building the Best Possible Exhibit

Creatacor is offering show scheduling, budgeting, asset management and logistics to help exhibitors manage their tradeshow program.

“While rates can be important, they are not an accurate measurement of the actual cost to the client,” said Lemery. “By requesting suppliers to bid on an actual project, the client will have a more accurate picture of the cost. This can be done even if the client isn't looking for a new exhibit, but wants a new supplier to offer costs for maintaining the program.”

Deciding on the best builder to do the job can be difficult when free enterprise has made competition so fierce. Only by doing the homework is the client prepared enough to settle on the right fit. Strong affiliations make the production process significantly easier as well.

Every company wants to put their best face forward at a tradeshow and achieve their ultimate branding goals. And in the end, the vision must be realized by the exhibit builder.

According to Lemery one way of achieving those ends is by asking:

Will the exhibit communicate the personality, culture and the best overall marketing message for my company?
Will the exhibit physically meet the demands of the event (enough people space, product demo space, conference rooms, information fulfillment area, product demos, graphics, etc.)?
Will my exhibit integrate with my advertising, website and other supporting activities, events or sponsorships associated with the show?
Will my exhibit work for my other trade shows or event participation plans?
Will the message ring clearly with my customers and prospects?
Will my products and/or services be represented the best way possible with my marketing strategies and objectives in mind?

User-friendly Service Trends

The tradeshow is a living, breathing entity that is always evolving. And new service trends are bringing diverse options to the provider's arena. Gallo Exhibits is using what they call hybrid solutions, allowing exhibitors to work their way into their dream exhibit by utilizing rental and purchase components to fit within their budget.

“A trend clients find advantageous is to work with a strategic partner that has multi-faceted offerings,” said Szabo. “A situation where it would normally require the client to coordinate with five or six vendors can be handled through one point of contact thus saving time and resulting in better execution of the total project. The offerings may include digital marketing, mobile programs, traveling exhibits, permanent installations and museum services.”

Creatacor is offering web-integrated programs, which include show scheduling, budgeting, asset management, graphic production, portable exhibit programs, job cost tracking and logistics to help exhibitors manage their entire tradeshow program.

“Excellence in customer service has been and always must be the number one priority for an exhibit provider and that starts with communications,” said Lemery. “Communicating and obtaining accurate information to and from your exhibit partner is essential for the exhibitor to make decisions and take actions that will optimize their tradeshow and event participation.”